Built KAVIA's go-to-market from zero.

The challenge

KAVIA AI is an AI-powered no-code/low-code software development platform. When I came in as the company's first dedicated marketing leader — through Craft Batch as a Fractional CMO engagement — there was a strong product, a real founder vision, and effectively no marketing infrastructure. No positioning. No content engine. No community. No social presence. No GTM playbook.

The task was to build the entire marketing function from zero, ship it fast, and make it move enterprise pipeline alongside a self-serve user base. AI-native both as the company's product and as the operating mode of the marketing function itself.

The work

I started with positioning and ICP. Who is KAVIA actually for, what does it replace, and what's the buyer's job-to-be-done. From there the rest of the GTM dropped out: messaging architecture, content strategy, channel strategy, and an enterprise pilot motion sitting beside the self-serve growth loop.

I stood up the brand and content infrastructure end-to-end:

• Positioning, messaging, and product marketing — the language the company now uses internally and externally
• Six channels from zero — launched YouTube, Discord, and Product Hunt; activated and managed X, Instagram, and Reddit
• LinkedIn community — built from 0 to 3,000+ followers with a consistent, AI-native editorial voice
• Enterprise pilot motion — a B2B sales-enablement layer recruiting and converting 10 pilot partners
• AI-native marketing operations — content pipelines, competitive listening, and analytics built with Claude Code rather than off-the-shelf tools, so the function operates with a small footprint
• Investor-facing narrative — supporting seed-round materials and growth positioning

The outcome

In the engagement window, the platform grew from launch to 1,000+ users, with 10 enterprise pilot partners actively in market. Social engagement is up 500% across managed channels. The LinkedIn community is at 3,000+ followers and continues to compound.

Beyond the numbers, KAVIA now has the marketing function it didn't have before — a positioning that holds up to enterprise scrutiny, a content engine that runs without a large team, and the AI-native operating mode that reflects what the company sells.

The engagement is ongoing.