One marketer.Every layer.

workshop.log

BUILDbetloopr · v1.2 · landing rev
WINvisa · $0 → $100M+ ARR · loyalty network
DEPLOYkavia · linkedin sequence shipped
WINrio pool · 500MM olympic impressions
WINtia lupita · shark tank → acquisition
WRITEolympic recap · 380 words
BUILDfirst-republic · cohort dashboard
WINsuper bowl · 2.5MM uber riders · NFL × visa
REVIEWhp-omen · cut 2 timing
WINmedia-monks · −5% → +22% p&l in 8 mo
DEPLOYmedia-monks · p&l rebuild · live
PROMPTclaude · disciplines refactor
WINkavia · 0 → 3,000+ linkedin · +500% engagement
BUILDlg-global · region playbook 03
WINhp omen · 1.5M youtube views · choose-your-own
WRITEvisa loyalty · annual brief
WINdco · +30% engagement vs standard advertising
DRAFTdco · variant generation note
WINlg global · sustainability film · europe shoot
DEPLOYelvo-health · home v2 · live
WINhp · sustainability storytelling · 3-pillar films
BUILDbetloopr · v1.2 · landing rev
WINvisa · $0 → $100M+ ARR · loyalty network
DEPLOYkavia · linkedin sequence shipped
WINrio pool · 500MM olympic impressions
WINtia lupita · shark tank → acquisition
WRITEolympic recap · 380 words
BUILDfirst-republic · cohort dashboard
WINsuper bowl · 2.5MM uber riders · NFL × visa
REVIEWhp-omen · cut 2 timing
WINmedia-monks · −5% → +22% p&l in 8 mo
DEPLOYmedia-monks · p&l rebuild · live
PROMPTclaude · disciplines refactor
WINkavia · 0 → 3,000+ linkedin · +500% engagement
BUILDlg-global · region playbook 03
WINhp omen · 1.5M youtube views · choose-your-own
WRITEvisa loyalty · annual brief
WINdco · +30% engagement vs standard advertising
DRAFTdco · variant generation note
WINlg global · sustainability film · europe shoot
DEPLOYelvo-health · home v2 · live
WINhp · sustainability storytelling · 3-pillar films

0+Years in the trade
$0M+ARR shipped
0MM+Earned impressions
Top 10%AI-native builder

What I do

Three areas. One clear POV.

Direct senior partnership, with a specialist network when you need to scale. Each area stands alone or works together as an integrated program.

Currently shipping

Craft Batch engagements — founder-led startups, small businesses and AI consulting.

Sports Tech
Law Firms
Real Estate
Small Business

About

BRAND

Hi, I'm Matt.

Twenty years where marketing meets technology: launching OldNavy.com, commercializing Visa's loyalty products, selling Media.Monks' first AI engagement, activating global sports and entertainment deals.

In 2023 I founded Craft Batch to bring that senior thinking to founder-led startups and small businesses, where one AI-native operator can move a business.

Available for fractional CMO, embedded, and project work.

LinkedIn ↗matt@craftbatchmarketing.com

Led marketing for 20+ years

Selected work

A few worth looking at closely.

Hand-picked from across 20+ years. Current Craft Batch engagements alongside a few career chapters.

GTM & Product Marketing
Built KAVIA's go-to-market from zero.
Built a complete AI-native GTM motion as KAVIA's first marketing leader — positioning, ICP, content engine, social, community, enterprise pilots — from launch.
- 1,000+Platform users from zero
- 10Enterprise pilot partners
- 3,000+LinkedIn followers from zero
Channels built from zero
Creator, Influencer & Talent
HP OMEN's most successful campaign — 1.5M YouTube views in under a week.
Led creative and account team in the award-winning development of a global advertising campaign with Anime Influencers that pulled audiences into anime + video-game-inspired worlds — including an industry-first choose-your-adventure YouTube format.
- 1.5MYouTube views in under a week
- Most successfulCampaign in OMEN's history
- New formatChoose-your-adventure anime ad
AI-Native Build & Workflows
AI consulting for SMB and Enterprise firms.
Vertical Craft Batch practice — AI workflow consulting and practical implementations. Building AI tooling, research, analytics, marketing and business automation directly inside company operations, not as advisory slideware.
- ActiveEngagements in market
- VerticalBoutique law firms
- AI-nativeWorkflow design + tooling
Sponsorship, Partnerships & Alliances
Olympic and NFL global brand activation, at scale.
Negotiated and activated Visa's Olympic and NFL sponsorships into integrated multi-stakeholder commercial programs — first from the brand side, then from the agency side at WME|IMG.
- 500MMRioPOOL impressions · 6-city global launch
- 2.5MMUber riders engaged · Super Bowl × NFL × Visa
- 310KOffer enrollees + new Visa cards on file
GTM & Product Marketing
Inside Visa's evolution into a technology-first company.
Commercialized Visa's loyalty, media, and data products from $0 to $100M+ ARR. Helped Visa evolve from a transaction network into a technology-first company in the post-IPO era.
- $100M+ARR from digital payment products
- $TrillionsNew Category PV · Credit Products
- 25+Strategic Merchant Partnerships
AI-Native Build & Workflows
Solo-built live golf wagering, in production.
Solo-built BetLoopr, a full-stack golf tournament and live wagering platform: real-time scoring, live bet resolution, GPS course logic, mobile-native iOS and Android. Built end-to-end with Claude Code and Lovable.
I bring that same build capability to marketing: GTM strategy, content workflows, and custom AI tooling, shipped into how clients actually operate.
- 9+Game formats with full scoring engines
- 67+Database migrations · production codebase
- LiveIn market at betloopr.com
Agency & Client Leadership (P&L)
Campaign Creative, relationship & operations turnaround.
Inherited a distressed Fortune 50 account. Drove a 27-point margin swing in 8 months while delivering consumer + B2B full-funnel marketing, social strategy, ABM, and the highest-ever client NPS — while also selling the agency's first Fortune 500 AI consulting engagement.
- 27ptMargin swing in 8 months · −5% → +22%
- $25M+Account portfolio managed
- P&L Management−5% to +22% margin in 8 months

My services

Three ways to work together.

No hourly. Every engagement is scoped to a clear outcome.

Sprint

Project · 1 to 4 weeks

Bring one problem. We solve it fast, and build the fix to last.

We talk through whatever's in the way: creative, operations, workflow, or growth, from SMB to enterprise.
Flexible on timing, speed, scope, and deliverables. The work shapes around your problem, not a fixed package.
Solved with AI and modern tools, so there are more ways to reach a real answer, faster.
Built to be repeatable. You walk away with a system you can run again, not a one-off fix.
We keep going until you're genuinely happy with the result.

Best fit for most

Retainer

1-month minimum

Everything a sprint is, with room for bigger problems and more moving parts.

The flexibility of a sprint, scaled up for more complex work over multiple weeks.
We set priorities together and adjust as your business moves.
Hands-on coordination with your team and outside vendors, so the work actually ships.
AI and modern tools doing the heavy lifting, so one partner covers a team's worth of ground.
Steady check-ins and a clear read on what's working.

Embedded

3-month minimum

Embedded in your team to drive major change and real growth, on a clear timeline.