Go-to-Market
Go-to-Market (GTM) Strategy Consulting
Go-to-market (GTM) strategy consulting turns a strong product into a market story buyers actually find and choose — positioning, ideal-customer definition, launch sequencing, and the channels to reach them. Matt Bernier has taken products to market from zero (KAVIA, Elvo Health) and commercialized products inside Visa, and he executes AI-native, so the strategy ships fast instead of sitting in a deck.
What go-to-market strategy consulting covers
GTM is the bridge between “we built something good” and “the right people buy it.” A strong GTM engagement produces both the strategy and the execution to run it:
- → Positioning and messaging — why this product, for whom, versus what
- → ICP definition and audience segmentation
- → Launch sequencing for new products, features, or market entry
- → Channel and partnership-led growth planning
- → Sales enablement — messaging, decks, and content infrastructure
GTM for AI and technology products
AI and tech products have a specific GTM problem: the category is often new, the buyer is still forming their mental model, and the product moves faster than the messaging. Matt works AI-native — content at scale, faster research, and custom tooling — so the positioning keeps pace with the product and you can run more experiments per week to find what lands.
Proof: GTM built from zero
Matt built KAVIA's go-to-market from nothing — six channels from zero, driving 0 → 3,000+ LinkedIn followers and +500% engagement. He led GTM, brand, and product for Elvo Health, an AI-health seed startup. And inside Visa, he spent nine years commercializing the digital products and partnerships that helped Visa become a technology-first company.
Who this is for
Founder-led startups and mid-market teams launching a product, entering a new market, or repositioning — especially AI, tech, and consumer products that need senior GTM leadership plus hands-on execution from one operator.
Frequently asked questions
- What is go-to-market (GTM) strategy?
- Go-to-market strategy is the plan for how a company brings a product to its market — defining the target customer, positioning and messaging, pricing and packaging, and the channels and sequence used to reach and convert buyers. Good GTM connects a product's strengths to a specific audience's needs and lays out how to launch and grow.
- What does a GTM consultant do?
- A GTM consultant defines positioning and the ideal customer profile, sequences the launch, plans the channel and partnership mix, and builds the sales-enablement assets to support it. A senior, hands-on consultant also helps execute — not just hand over a strategy document.
- Do you have experience with AI and tech product launches?
- Yes. Matt built KAVIA's go-to-market from zero, led GTM, brand, and product for Elvo Health (an AI-health startup), and spent nine years commercializing digital products and partnerships inside Visa. He also builds AI-native, which is particularly valuable for fast-moving tech categories.
- How is GTM consulting different from a fractional CMO engagement?
- GTM consulting is usually focused on a specific launch or market-entry moment, while a fractional CMO owns the whole marketing function on an ongoing basis. Matt offers both — a scoped GTM Sprint, or an Embedded fractional engagement that includes GTM among broader marketing leadership.
Let's talk.
A 15-minute call to see if Craft Batch Marketingis the right fit for what you're building.
matt@craftbatchmarketing.com