AI-Native Marketing
AI-Native Marketing Consultant
An AI-native marketing consultant is a senior marketer who doesn't just advise on AI — they build with it. Matt Bernier is one of the few with both: 25 years leading marketing at Old Navy, Visa, and Media.Monks, plus a live, solo-built production app (BetLoopr — 60,000+ lines of code) and Top-10%-globally standing on Lovable. He ships AI workflows, agents, and custom tooling directly into how clients operate, instead of handing off a slide deck about AI.
What makes a marketing consultant genuinely “AI-native”?
Most “AI marketing” consultants sell strategy: a framework, a tool audit, a recommendation to “adopt AI.” Very few have shipped production software themselves. That gap is the whole point.
An AI-native operator has three things at once: senior marketing judgment (knowing what actually moves a business), hands-on build capability (writing the workflows, agents, and tools, not outsourcing them), and the operating instinct to put the two together inside a real business under real constraints.
What Matt actually builds for clients
The AI-native mode applied to a client engagement means the work is built into the business, not delivered as recommendations:
- → AI content systems — research, drafting, personalization, and repurposing pipelines that produce at scale without losing voice.
- → Custom marketing tooling and agents — internal apps, dashboards, and automations built directly against your data and workflow.
- → GTM and launch execution with AI under the hood — faster research, sharper segmentation, more experiments per week.
- → Team enablement — so the AI-native way of working stays after the engagement ends.
The proof: a production app, built solo
Most senior candidates' AI-native claims live in slideware. Matt's lives in a deployed codebase. He built BetLoopr— a full-stack golf tournament and live-wagering platform — solo, end to end: 60,000+ lines of production code across 37 database tables, 19 game formats with full scoring engines, real-time bet resolution, and native iOS and Android builds. It's live at betloopr.com.
Built with Claude Code, Lovable, Vercel, and Supabase — the same AI-native stack and operating mode he brings to client work. When a founder asks whether he can actually build with AI, this is the answer.
Who this is for
Founder-led startups, SMB, and mid-market teams that want senior marketing leadership and real AI build capability from one person — without hiring a full-time CMO and a separate engineering resource. Especially useful for AI, tech, and consumer products where the marketing and the tooling should be built together.
Frequently asked questions
- What is an AI-native marketing consultant?
- An AI-native marketing consultant is a senior marketer who builds with AI rather than only advising on it — shipping AI-powered content systems, custom tooling, agents, and GTM execution directly into a client's operations. Matt Bernier combines 25 years of marketing leadership with production AI-building experience, including a solo-built, live software product.
- How is this different from a marketing agency that uses AI?
- Agencies typically use AI to make their own delivery cheaper, and staff engagements with junior teams. An AI-native operator is a single senior person who both sets the strategy and builds the tools — the AI capability is embedded in your business and stays after the engagement, rather than living inside an agency you have to keep paying.
- Can Matt actually build software, or just advise on it?
- He builds. Matt solo-built BetLoopr, a live full-stack golf tournament and wagering platform — 60,000+ lines of production code, 37 database tables, 19 scoring engines, native iOS and Android — using Claude Code, Lovable, Vercel, and Supabase. He ranks in the top 10% of builders globally on Lovable and works in Claude Code daily.
- What kinds of companies does he work with?
- Founder-led startups, SMB, and mid-market companies across B2B and D2C — most often AI, tech, and consumer products that need senior marketing leadership plus hands-on AI build capability from one operator.
- How do engagements work?
- Three models: a Sprint (1–4 week project on a single problem), a Retainer (month-to-month for ongoing work), or Embedded (3-month-minimum fractional leadership inside your team). Every engagement is scoped to a clear outcome — no hourly billing.
Let's talk.
A 15-minute call to see if Craft Batch Marketingis the right fit for what you're building.
matt@craftbatchmarketing.com