Marketing Strategy
Marketing Strategy Consulting
Marketing strategy consulting sets the direction for how a company grows — the positioning, audiences, channels, and priorities that turn marketing spend into revenue. Craft Batch is a senior operator, not an agency: Matt Bernier brings 25 years leading marketing at Old Navy, Visa, and Media.Monks, works across the full stack (brand, GTM, growth, partnerships), and executes AI-native, so the strategy actually ships.
What marketing strategy consulting delivers
Strategy is only useful if it leads to shipped work. A Craft Batch engagement produces the direction and the execution plan to run it:
- → Brand positioning, architecture, and messaging frameworks
- → Full-funnel campaign strategy: digital, social, content, paid, and earned
- → Go-to-market strategy for launches, rebrands, and market entry
- → Audience segmentation and ideal-customer definition
- → Partnerships, experiential, and channel growth planning
Senior operator vs. agency vs. big-firm consultant
Most marketing strategy help comes in three flavors, and this is a fourth:
- → Big consulting firms bring frameworks and a hefty invoice, but rarely execute.
- → Agencies execute, but with junior teams and their own priorities.
- → Freelancers are affordable but usually single-skill and not senior.
- → A senior operator— one person who has led marketing at scale, works across the whole stack, and builds AI-native so they cover a team's worth of ground.
Track record
25 years where brand, growth, and technology meet: launching OldNavy.com, negotiating and activating Visa's global Olympic and NFL sponsorships, commercializing digital loyalty products, and leading Fortune 50 marketing and a 100-person global team from the agency side at Media.Monks — where he also sold the agency's first AI consulting engagement. Roughly $250M in ARR shipped and 1B+ earned impressions across the career.
Who this is for
Founder-led startups, SMB, and mid-market companies across B2B and D2C that need senior marketing direction — and someone who will help ship it, not just present it.
Frequently asked questions
- What is marketing strategy consulting?
- Marketing strategy consulting helps a company decide how to grow — defining its positioning, target audiences, channel mix, and priorities so marketing investment produces revenue. Strong strategy consulting connects the plan to execution rather than stopping at a slide deck.
- Should I hire a marketing strategy consultant or an agency?
- An agency executes campaigns, typically with a junior team. A senior strategy consultant sets direction and can lead the agencies and internal team executing against it. Many companies use a senior operator like Craft Batch to own the strategy and coordinate the agencies, getting seniority without full-time overhead.
- What makes Craft Batch different from other marketing consultants?
- Three things: 25 years of senior leadership at Old Navy, Visa, and Media.Monks; full-stack range across brand, GTM, growth, and partnerships from one operator; and genuine AI-native build capability (a solo-built live production app, top-10%-globally on Lovable) so one person delivers a team's worth of output.
- Do you only advise, or do you execute too?
- Both. Engagements are scoped to shipped outcomes, not slideware — from a fixed-scope Sprint on a single problem to an Embedded fractional engagement where Matt leads and executes inside your team.
Let's talk.
A 15-minute call to see if Craft Batch Marketingis the right fit for what you're building.
matt@craftbatchmarketing.com