Agency & Client Leadership (P&L)
Campaign Creative, relationship & operations turnaround.
The challenge
Media.Monks is one of the world's largest digital-native creative agencies (part of S4 Capital). When I came on as SVP of Global Client Marketing, I inherited a distressed top account at −5% margin. The portfolio I was responsible for represented $25M+ in annual revenue across 300+ engagements per year, with a globally distributed team of 100+ reporting through me. Reporting line: the Chief Client Officer with a dotted line to the CEO.
The job was operational and commercial at the same time: get the P&L back to health, hold the team together through the turnaround, keep the Fortune 50 client happy, and find the next generation of revenue. AI was just becoming real for clients of this size, and nobody at the agency had sold it yet.
The work
The P&L turnaround. I rebuilt the resourcing model, the forecasting cadence, and the financial planning approach for the account. Inside eight months the margin moved from −5% to +22% — a 27-point swing — without losing the client and while delivering the highest-ever NPS score from HP. The turnaround came from disciplined operational changes more than headline moves: better project staffing, tighter scope discipline, sharper internal pricing, and a healthier rhythm of client communication.
The agency's first Fortune 500 AI consulting engagement. I sold and led Media.Monks' first AI consulting engagement with a Fortune 500 client. The work spanned content production optimization (Adobe Firefly, Midjourney), ecommerce experience, consumer segmentation, and programmatic media using Jivox and Google Marketing Platform. The engagement became a replicable AI roadmap used across the agency.
S4 Capital holding-company integration. Beyond the account, I served on strategic board initiatives at the S4 level — translating acquired-company capabilities across media, creative, and data into unified client-consulting offerings. Operating across an M&A-assembled portfolio is a particular kind of connective work that doesn't show up in case studies but generates real value when it lands.
Integrated campaign leadership. Across the broader Fortune 50 portfolio (HP, LG, Netflix, Google, Team USA, Meta/WhatsApp), I ran integrated campaigns combining talent and creator partnerships, sponsorships, social strategy, short-form and short-film content, programmatic media, and DCO. The creative × media × data triangle was the operating mode, not a buzzword.
The outcome
By exit in late 2023, the account was healthy, the team had stabilized, the AI capability the agency had been talking about was a real revenue line, and HP's NPS sat at the highest level the agency had recorded. The 27-point margin swing remains the single sharpest commercial proof point in my career — and the operational discipline behind it transferred directly into how I now run Craft Batch.